Eleanor SchmittHow Advertising Can Be Used for Social GoodAdvertising is a tool that shapes perceptions, society and what motivates people. Today, consumers have an infinite number of options…so…Apr 2, 2020Apr 2, 2020
Eleanor SchmittInstagram Influencers Go “Unfiltered”During Instagram’s early days, influencers’ feeds consisted of things such as bright colors, perfectly plated brunches, and latte art. The…Apr 25, 2019Apr 25, 2019
Eleanor SchmittCorona Builds Wall Made from Litter to Block Ipanema BeachOn most days you could expect Ipanema Beach to be filled with sunbathers, surfers and tourists because of its luxurious white sand and…Apr 9, 2019Apr 9, 2019
Eleanor SchmittFacebook Deletes 1.5 Million Videos of the New Zealand Terrorist Mass ShootingLast week Facebook made an announcement that they deleted 1.5 million videos of the New Zealand mass shooting. They added that 1.2 million…Mar 21, 2019Mar 21, 2019
Eleanor SchmittNike Encourages Female Athletes to “Dream Crazier”This past Sunday, in a 90-second ad, Nike told the story of female athletes and their history of persevering within a sexist athletic…Feb 28, 2019Feb 28, 2019
Eleanor SchmittHow Did National Geographic Become the Most Followed Brand?In the winter of 1888, the National Geographic Society was established by a group of academics interested in travel. They have lived a…Feb 22, 2019Feb 22, 2019
Eleanor Schmitt#AerieREAL Finds Success Through AuthenticityProfessional marketers (even the best of the best) have been struggling to understand how to target and persuade one very large and…Feb 7, 2019Feb 7, 2019
Eleanor SchmittZuckerberg seeks to merge Facebook, Instagram and Whatsapp messengerWhile browsing through the web during the past week, there was an article that caught my eye: “Zuckerberg Plans to Integrate Whatsapp…Jan 31, 2019Jan 31, 2019
